How to Sell Your Home Fast and Get Top Dollar!
Get a Free Pre-Listing Packet Designed Specifically For Your Home
Includes Pricing and Marketing Methods
Ten Steps to Selling Your Home
1. Define your goals, wants, needs and expectations. A good place to begin is by exploring your short and long term goals in life and how selling your home fits in. I will walk through a process I use to thoroughly understand my client’s goals, wants and needs to ensure that your expectations are met.
2. Determine the best price for what’s going on in the market right now. We assess the current state of the market and what comparable homes are actually selling for by reviewing a Comparative Market Analysis (CMA) on your home. That way, we can objectively determine its fair market value and price it right.
3. Prepare your property so that it is in top-selling condition. Most of us don’t keep our homes in top-selling condition. I will work with you to help you see things from a buyer’s point of view. I will consult with you on what to repair, replace or remove so that your home makes a GREAT first impression.
4. Implement time-proven, research-based marketing strategies. Your home will be marketed with a 10 point marketing plan that has the highest potential for bringing not only the most buyers, but also the most qualified buyers to your doorstep.
5. Show your property. Always keep your home in top-selling condition. When you leave for work, make sure that your home remains in top-selling condition. You know what they say about first impressions!
6. Receive an offer. When a buyer decides to buy your home, an offer will be presented. I will advise you on the offer and whether the buyer is qualified to purchase your home.
7. Negotiate to sell. Most offers require some level of negotiation. We will work together to decide your parameter and I will negotiate on your behalf.
8. Have your home appraised and inspected. Once you have accepted an offer, I will work with the buyer’s agent to coordinate an appraisal, inspections and a survey (if required). If the buyer requires that certain repairs be made on your home, I will continue to negotiate on your behalf and recommend vendors so we move successfully from contract to closing.
9. Prepare for closing. A few days before closing (also known as settlement), I will contact the title company and the buyer’s agent to ensure that all the necessary forms and documents have been prepared. I will meet with you to review the closing documents and let you know what additional forms and information you need to bring to the closing meeting.
10. Close! At the closing meeting, ownership of your property is legally transferred to the buyer. I will be present to advise you and ensure that everything goes according to plan.
Get a Free Pre-Listing Packet Designed Specifically For Your Home
Includes Pricing and Marketing Methods
Having an agent represent you has its advantages:
Professional representation… I am your personal representative and I’m required by law to represent your best interests to the best of my ability.
Personal specialist… it’s similar to hiring an accountant to help you file income taxes or a mechanic to fix your car. If you had the time to master those specialties, you would be doing your own taxes and fixing your car. But who has that sort of time? Besides, most people will sell only two homes in their lifetime – two real estate transactions in a lifetime will not turn anyone into a real estate specialist.
Objectivity… my job is to point out all the pros and cons for all the decisions you will be making throughout the home-selling process. I will even tell you things you may not want to hear because as your agent, I want you to make informed decisions, not emotionally-based decisions. Convenience… these days, it’s nearly impossible to sell a home all by yourself without it turning into a part-time job.
Not all real estate professionals are REALTORS® . Only licensed real estate agents who are members of the National Association of REALTORS® can call themselves REALTORS® . REALTORS® are committed to treat all parties honestly – they subscribe to a strict code of conduct and are required to maintain a high level of real estate standards. It is to your advantage to work with a REALTOR® because of the training and standards of this professional
CUSTOMER SERVICE
As the REALTOR®
When you have chosen to List Your Home exclusively with me to represent you in the Sale, I promise that I will:
1. Provide you with Customer Service during the entire selling process including, taking the time to understand your wants, needs and expectations, returning your calls and emails the same day and being honest with you at all times
2. Help you obtain the highest possible price for your house in the shortest amount of time.
3. Advise you on pricing and assist you with recommendations for staging your home.
4. Implement the 10 Point Marketing Plan to market your house through as many channels as possible.
5. Coordinate the home showing process.
6. Present all offers immediately and advise you on the terms and contingencies.
7. Negotiate offers on your behalf.
8. Schedule and coordinate completion of contingencies and inspections.
9. Monitor the buyer’s loan process.
10. Coordinate and supervise the preparation of all closing documents and guide you through the closing process.
PRICING
The price of your home should be based on the price of sold properties in your area rather than the list price of properties now on the market – this is how we establish your home’s fair market value.
If it’s priced OVER its fair market value it will…
Not attract as many buyers because they’ll think it’s out of their price range.
Take longer to sell.
Make competing properties look good.
Become “stale” with excessive time on the market
Be overpriced in everyone’s minds (agents and buyers) and they tend not to forget.
Cause you to lose valuable time and miss out on buying your dream home.
Cause advertising dollars and marketing efforts to be wasted.
Cause negotiations to stall.
Cause appraisal problems.
End up selling below market value in order to make up for all of the above.
Research conducted by the National Association of REALTORS® shows that more buyers purchase their properties at fair market value – not above it. The percentage of buyers increases even more when the price drops below Fair Market Value!
Get a Free Pre-Listing Packet Designed Specifically For Your Home
Includes Pricing and Marketing Methods
Research conducted by the National Association of REALTORS® shows that more buyers purchase their properties at fair market value – not above it. The percentage of buyers increases even more when the price drops below fair market value. The fair market value of your home is determined by the market – that is, what today’s buyers are willing to pay. Buyers are comparing your home to other homes now on the market.
They don’t care about:
*What Your neighbor says
*How Much You spent on upgrades or repairs
*How Much You Need or Want
Get a Free Pre-Listing Packet Designed Specifically For Your Home
Contact Information
Anthony Pera, REALTOR® - FLORIDA LIC# 3430304Dalton Wade Real Estate Group
St Petersburg, FL 33701
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